Marketing Essay Example | Topics and Well Written Essays - 750 words

Marketing - Essay ExampleMoreover, it has also established low ratings in aspects such as the satisfaction of customers, how loyal customers be and consumers behaviours through word-of-mouth. Significant, positive relationships have been found surrounded by customer satisfaction and each of the aspects of inspection and repair quality that were discussed above as well as between satisfaction with service and customer loyalty and word-of-mouth consumer behaviours with customer loyalty. in that respect was no significant correlation found between cultural values and service quality assessments. To measure the microscope stage to which customers uses word of mouth in line with the services provided by the Saudi-Arabian Telecom Company. To analyse and examine the relationship that is personate between customer satisfaction and the quality of service in Saudi Telecom Company. To analyse the relationship between the satisfaction and the loyalty of customers in Saudi Telecom Company. To analyse the relationship that has developed between word-of-mouth and customer loyalty in Saudi Telecom Company. ... Is the loyalty of customers and their satisfaction related in Saudi Telecom Company? Are customer loyalty and word-of-mouth linked in Saudi Telecom Company? The model presented above serves as the present studys theoretical framework. It has been influenced by the studies conducted by Parasuraman et al. (1988). Upon the formulation of the framework, the hypotheses would be tested for validity purposes (Parusaraman, Zeithamal, Berry, 1985 Newman & Benz, 1998). 8.2.1. Service Quality and Customer Satisfaction Mittal and Kamakura (2001) verbalize that an individuals satisfaction is the general assessment of a performance of a particular item or service at present. The significance of the portion of customers in business is emphasized by Kassim (2001) through stating that 75 percent of a firms budget allocated for marketing purposes should be allotted for strategies that would arrest customers, as well as to build and reinforce relationships with profitable ones. Mittal and Kamakura (2001) discussed that a customers satisfaction towards an item, service or the company, is in accordance with the degree of relationship that will be formed between the consumer and the company, as satisfaction is tantamount to ones predilection to repurchase (Kassim, 2001 Mittal and Kamakura, 2001). The hypotheses for the research questions above argon H1aa A positive relationship exists between the level of customer satisfaction and tangibles in relation to the services that are provided by the Saudi Telecom Company. H1a0 There is no relationship present between tangibles in the services that Saudi Telecom Company provides and the amount of customer satisfaction. H1ba Customer